How User Experience Has Been Standardised on an International Scale
By Ludivine Chotard
Do you know what a “burger menu” is? Are you familiar with the latest trends in website design? Do you use tools like Colour Paletton or UI Gradients to choose the most trendy colour combinations? All these elements are part of your site design and have a direct impact on the User Experience. In recent years, thanks to the guidelines created by major web players and UX uniformisation by sector of activity, standardisation has [...]
Read moreUX & Content on an International Scale: Discover Our New Ebook!
By Ludivine Chotard
It’s a term that has been bandied about quite a lot in recent years, but few of us can actually define it or describe its benefits: User Experience, or UX. Yet virtually every company ‒ sometimes without even knowing it ‒ optimises it or neglects it. To better explain exactly what User Experience is, what is at stake and why you should constantly strive to optimise it as part of an international content strategy, UX-Republic and TextMaster Read more
International UX: the details that make a difference
By Ludivine Chotard
A successful user experience is vital if an online store is to thrive. A strong digital reputation, a user-friendly website and relevant content are important strategic investments. 89% of companies agree on that. But things get more complicated when it comes to establishing a uniform standard for a good international UX.
The bad news is: there isn’t one. As long as Europe is home to different [...]
Read moreHow Technology Can Reduce the Cost of International Expansion
By Ludivine Chotard
According to Forrester, cross-border purchases will surpass national transactions by 17% by 2022. There is little doubt that all online retailers should make investing in cross-border sales and international development a priority. But you need wood to build a fire: international expansion is expensive.
Logistics, translation, advertising, legal costs…every area of a business is affected, and each needs a budget to contribute effectively to business expansion outside of their national borders.
To optimise the cost of [...]
Read moreTrends in eCommerce 2018: The most recent best practices in SEO
By Ludivine Chotard
Diana Karcz, Teamleader SEO at Online Solutions Group (a German SEO agency) and Thomas Gruhle, founder of the digital marketing agency Leap, both spoke at the Internet World Expo in Munich in the beginning of March. The opportunity to review the major trends that, according to them, will reign on SEO in 2018 for e-commerce businesses.
Content and backlinks are still important for SEO
In a nutshell: All of the experts were in agreement that the two most important parameters for a top [...]
Read more
Do you already know our Resource Center?
