Last year, Europe represented 30% of e-commerce revenue worldwide with the United Kingdom, France and Spain in the lead.

Although the e-commerce sector was marked by the rise of personalisation of delivery, social selling and more secure payment procedures in 2019, there are other subjects that need to be addressed in 2020. While e-commerce has totally transcended physical channels and retailers continue to invest in [...]

Climate Change and International Expansion: Friends or Foes?

We previously discussed the future of e-commerce and climate protection in the articles such as “5 major retail trends for 2020”, where we addressed the theme of sustainable development. The testimonials of several entrepreneurs during Paris Retail Week showed that the ecological vision of brands was one of the main themes of the event’s conferences, as was the case at the K5 in Berlin. Climate protection is therefore undeniably one of the major concerns [...]

As in years past, David Mingeon, Deputy CEO of Havas Paris, presented the results of the Shopper Observer study during the opening plenary session of Paris Retail Week. For those in attendance, this was the perfect chance to learn more about the benefits and advantages of physical stores, which are no longer just for showcasing products but are genuine ambassadors of their brands. As “Places of Truth,” stores must be environmentally friendly and efficient, while paving the way for a retail [...]