5 failures when expanding a company abroad
By Amandine Dujardin
Expanding your business internationally: five business failures abroad
Nike, Coca-Cola, Netflix, Apple, Ikea and more. It’s not difficult to find examples of successful international business expansions. Just think of the products everyone wears, eats or uses. On the other hand, some companies have flopped in their attempts to set up abroad. And it’s these failed attempts we’re going to look at here.
Here are five examples of international business expansion failures and the reasons why the development of these companies into [...]
Read moreThe future of e-commerce explained [Study by TextMaster x Acolad]
By Amandine Dujardin
What will e-commerce of the future look like? [A study by TextMaster x Acolad]
E-commerce is evolving faster than ever and the rules of the game are changing with AI, internationalisation, a Customer Centric approach, Social Commerce, and more. You have to keep up! TextMaster and Acolad have carried out an exhaustive study on the future of e-commerce. From personalisation through AI, to sustainable development and breaking into new markets, this report is your roadmap to success in this rapidly changing [...]
Read more5 mistakes to avoid when expanding internationally
By Amandine Dujardin
International expansion: five common mistakes to avoid
International expansion can bring countless benefits to your business. It can be one of your most profitable undertakings, bringing increased revenue and new customers. However, proper planning and understanding local habits are crucial to avoid setting off on the wrong foot.
This guide highlights the five most common mistakes businesses make during an international expansion. All you have to do is avoid them.
1. International expansion for the wrong reasons
Some companies expand internationally on impulse or [...]
Read moreAutomating your web page translation: a guide
By Amandine Dujardin
How to automate web page translation
The first step in launching cross border e-commerce is translating your website into different languages. In fact, research shows that 65% of web users prefer reading content in their native language rather than a foreign language. But here’s the thing: for e-commerce site managers, translating web pages involves a cost in terms of time and money. Fortunately, it is possible to save time by automating the translation of your website. We explain how!
Choose [...] Read more
The history and development of e-commerce worldwide
By Amandine Dujardin
The history of e-commerce: context, beginnings and evolution
We may feel like we have a complete understanding of e-commerce, however, the history of this technological revolution is much richer and more complex than you might imagine. In this article, we’re offering you the chance to travel through time to discover the beginnings of e-commerce, its development and what can we expect next.
When did e-commerce begin? (beginnings)
The story of e-commerce began in the 1970s, well before the arrival of the Internet as [...]
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