#ChooseFrance: what are countries doing to attract foreign investment?
By Ludivine Chotard
Ahead of the Davos Forum, a few days ago in Versailles, the “Choose France Summit” took place. This was an opportunity for French president Emmanuel Macron to meet the heads of various multinationals and promote “Made in France”.
A well-proven and marketed operation; #ChooseFrance quickly became very popular on Twitter during the day of the summit and more than 3.5 billion euros of investments were announced by companies such as Toyota, Facebook, SAP, Manpower, Google and others.
5 Tips for Successfully Expanding Your Business into Germany
By Ludivine Chotard
It’s no secret that German exports are highly sought after. But Germany imports products too! France is Germany’s 2nd biggest supplier, followed by the Netherlands. Germany is actually an important export market for many of its European neighbors. There are lots of reasons to expand your business into Germany.
Germany is the heart of Europe, and the driving force behind its economy. Thanks to its proximity to Western European markets like France and the Benelux countries, it is a prime target [...]
Read more3 Emerging Markets to Watch in the Luxury Industry
By Ludivine Chotard
n the last few years, the luxury market has faced a number of problems: the slowdown of the Chinese economy, a significant decrease in European tourism following the threat of terrorism, economic issues in Russia, corruption scandals in Brazil, and the list goes on.
These problems can be felt in the luxury industry worldwide, with a study from Bain & Company predicting that the slowed growth in 2015 will continue throughout 2016. This context pushes the industry into a new [...]
Read more5 Key Factors to Succeed in the Chinese Market
By Ludivine Chotard
China, which represents 13.3% of global GDP, is the world leader in export and the top economic powerhouse. According to the IMF, it has been surpassing the US in terms of GDP and purchasing power since 2014. For the last 30 years, China has been experiencing wave after wave of reforms that encourage foreign investment and export, resulting in annual growth rates of almost 10%.
In the last few years, however, China’s growth rate has been decelerating (reaching only 6.9% in [...]
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