What are the main e-marketing trends for 2023?
By Amandine Dujardin
The 10 e-marketing trends to know for 2023
To maximise your results and the impact of your actions, make use of these 10 e-marketing trends to know for 2023. With these, your e-marketing strategy will be a sure-fire hit!
1. Inclusive marketing
Underrepresented and/or marginalised groups have had enough of being ignored by brands. Make sure to make your branding all-inclusive in order to give people a more welcoming space. We are talking in particular about:
👉 People with disabilities 👉 People who don’t meet [...]
Read moreHow to translate product descriptions
By Amandine Dujardin
How to translate product descriptions [complete guide]
For your product descriptions to be as attractive as possible, you need to make sure the original version is perfect. Once this is done, you can make them attractive in other languages too. It’s also important to think about SEO and make sure the source product descriptions and target product descriptions are optimised. In this post, we’ll explain how to translate your product descriptions, step by step.
1. Try some transcreation
Transcreation and translation are two [...]
Read more8 good reasons to translate your e-commerce site
By Amandine Dujardin
Creating content is very demanding work. You need to define a strategy, deploy it and measure the effectiveness of your actions. Furthermore, you need to make sure the blog articles you write are read and shared more than your competitors. To achieve this, there is an irrefutable technique: translate your articles and product sheets into several languages. Wait no longer, read our 8 good reasons to translate your e-commerce site.
1. Increasing site traffic
In order for your business site to [...]
Read more10 e-commerce KPIs to track 👀
By Amandine Dujardin
Key Performance Indicators (KPIs) are an essential part of any effective e-commerce strategy. Not sure what they are? Then read on! E-commerce KPIs give you trustworthy statistics and figures you can use to build your strategy and drive your online sales. Discover the 10 e-commerce KPIs to track. But first, make sure you know what they are! 👀
What is an e-commerce KPI?
KPIs means Key Performance Indicators. These highlight your e-commerce website’s strengths and weaknesses.
Without them, it would be hard [...]
Read moreHow to find the right keywords for different countries
By Amandine Dujardin
As we explained in our article about the unique features of web translation, an English person may well use different keywords in an online search compared to, say, a German speaker. This is why businesses have everything to gain from finding the right keywords for different countries. Use the same terms as users do, and you’re ten times more likely to appear at the top of search engine results pages. Want to know more? Then keep reading…
Why identify keywords for [...] Read more
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