The international beauty sector: which export markets should cosmetic brands target?

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From natural beauty in Asia and men’s grooming in Latin America to organic products in the United States and custom fragrances in the Middle East, each region of the world has its own beauty demands and cultural sensibilities. Where and how should cosmetic brands export? Should they systematically adapt or capitalise on the unique know-how of their country? Will they find a market on the continent they choose? Our analysis.

Want to know more about expanding your eCommerce business globally? [...]

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Luxury: 5 top tips for exporting internationally

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When it comes to the luxury sector, France doesn’t have much to worry about. Topping the table with a 25% global market share, the country’s high-end brands like Dior, Louis Vuitton, Chanel and Hermès set the tone for the rest of the international luxury market.

But France isn’t the only country to excel on the luxury market… Italian leather and haute couture are popular in the United States, the Brits continue to charm with their fine porcelain tableware, the Northern Europeans [...]

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6 tips for starting out in international tourism

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Whether you’re a seasonal rental travel agency that manages a mobile application connecting travellers around the entire world or something else entirely… Whatever your concept, there are some basics you must take into account if you want to get started in international tourism. A sector with strong growth worldwide, tourism is full of business opportunities with 7% average progression per year. But it is also a sector subject to many variations dependent on the season, politics/economics, new travel destination expectations [...]

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Brexit: 2 Years On, Where Do Companies Stand?

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It had 28 members on Thursday 23 June and awoke on Friday 24 June 2016 with the prospect of losing one of those 28. On that day, after their vote in a referendum, 52% of the British electorate had officially recorded their desire to exit the European Union, thus potentially sealing the fate of thousands of national and international companies. Two years on, doubt and uncertainty still reign in the UK: so, should companies leave to pre-empt the inevitable, stay [...]

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5 Things You Should Know Before Entering the Dutch Market

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The Netherlands may well be a small country, but it doesn’t stop it from being one of the world’s major economies. Covering 41,543km2 of land with a population of 16,947,904 according to a census in 2016: that’s 408 inhabitants per km2 (one of the highest figures in Europe), this “doorway to Europe” houses 51% of all European distribution centres.

A population of qualified polyglots, pragmatic legislation, a business culture and its strategic geographic location are all key factors which have made the [...]

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