Can you sell abroad without translating your e-commerce site?
By Amandine Dujardin
Have you ever gone to another country (say, Hungary) without knowing the language (say, Hungarian)? Did you manage to communicate with the locals (in this case, the Hungarians)? You probably tried to speak slowly and clearly in English and/or use gestures to make yourself understood. And, while you can get by abroad using this approach, it is unpredictable and not always effective.
The same applies to your e-commerce site.
To sell abroad, you have to make sure your online store is easily [...]
Read moreHow to write an e-commerce business plan
By Amandine Dujardin
Been buying from famous e-commerce websites for years now? Think you’d be able to create a popular and profitable e-commerce site too? Before you get started, we suggest you write a business plan for your future e-commerce site. This strategic document will help you assess your financial situation and come up with a concrete action plan that will conquer the e-commerce market! 🚀
What is an e-commerce business plan?
A Harvard Business Review study showed that entrepreneurs who write a [...]
Read moreHyperlocal marketing: 5 strategies to employ
By Amandine Dujardin
Do you want to attract as many people as possible to your physical store (clothing store, household electricals shop, restaurant, hairdressing salon, etc.)? Local marketing is just what you need to achieve this. With local marketing, consumers will be able to find you by entering their search term followed by the words “near me” or “nearby”. In this post, we will define hyperlocal marketing, its challenges and the five strategies that need to be implemented.
What is hyperlocal marketing?
Read moreTop payment methods for e-commerce sites
By Amandine Dujardin
Top payment methods for e-commerce sites
Offering various payment solutions on your online store is like translating your product descriptions into different languages. Both help as many people as possible make a purchase without barriers getting in the way. Which payment methods are used most in the digital era? Which should you provide on your e-commerce site? And why is it so important to offer multiple payment methods? We answer your questions below…
Why provide various payment solutions?
There are many benefits [...]
Read moreConversational marketing: definition, advantages, examples
By Amandine Dujardin
Over recent months and years, conversational marketing has become a key part of effective communication strategies. Experienced Community Managers know that having conversations with clients tends to improve conversion and ROI. However, how can we communicate with our clientele, virtually in real time? What is the definition of conversational marketing? What are the advantages?
What is conversational marketing?
Conversational marketing is the logical successor to relationship marketing. It puts the emphasis on dialogues between brands and their customers, in real time.
The [...]
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