The Top Marketing Channels Revealed

By Ludivine Chotard

We’re excited to announce the release of the Customer Acquisition Study with our partners SimilarWeb, which measures the effectiveness of different marketing channels around the world. We were able to obtain an enormous amount of information using SimilarWeb’s data sources: over 100 million monitored devices, local Internet Service Providers (ISPs) around the globe, web crawlers and hundreds of thousands of connected sites and apps. The data revealed some interesting similarities and glaring differences between countries [...]

Top B2B Marketing Channels

By Ludivine Chotard

We love seeing research about the latest trends in marketing, which is why Regalix’s recent report on the State of B2B Marketing really caught our attention.

At TextMaster, we work with a lot of B2B players in their content creation (and translation) activities. This report reflects exactly what we’ve been seeing over the past years with our own customers. While facts and figures are great, it’s also important to dig a little deeper to see [...]

M-Commerce Champions Around the World

By Ludivine Chotard

Smartphone use has considerably increased in the last few years: there are currently 2 billion users around the world and by 2020, 90% of the population will fit into this category.

The arrival of the smartphone has had an impact on how shoppers make purchases today: m-commerce represents 35% of global online sales. This new way of shopping is quickly gaining speed and is showing 300% higher growth than ecommerce.

Today we’re sharing an overview of the global m-commerce landscape, focusing on [...]