Infographic: the use of social media in the European B2B sector
By Steffy Zameo
Over the years, social media has become a key channel of communication and is playing an increasingly important role in businesses’ content marketing strategies. However, its use in B2B is not yet as widespread as in the B2C sector. However, social media channels are a genuine boost for advertising. They offer numerous advantages: they help you develop your brand’s online image, build your reputation and therefore generate contacts, attract prospects to products and/or services, and lastly, create customer loyalty.
In B2B, [...]
Read more3 e-commerce trends to follow in 2020
By Steffy Zameo
Last year, Europe represented 30% of e-commerce revenue worldwide with the United Kingdom, France and Spain in the lead.
Although the e-commerce sector was marked by the rise of personalisation of delivery, social selling and more secure payment procedures in 2019, there are other subjects that need to be addressed in 2020. While e-commerce has totally transcended physical channels and retailers continue to invest in [...]
Read more5 major retail trends for 2020
By Steffy Zameo
As in years past, David Mingeon, Deputy CEO of Havas Paris, presented the results of the Shopper Observer study during the opening plenary session of Paris Retail Week. For those in attendance, this was the perfect chance to learn more about the benefits and advantages of physical stores, which are no longer just for showcasing products but are genuine ambassadors of their brands. As “Places of Truth,” stores must be environmentally friendly and efficient, while paving the way for a retail [...]
Read moreAlmost two years of Trump – An assessment of international cross-border trade with the USA
By Ludivine Chotard
On the 6th of November it’s that time again: US citizens are heading to the voting booth. The mid-term elections are just around the corner, and while Americans won’t be voting for their president, they will be voting on the House of Representatives and a third of the Senate. As always with US elections, this event is certain to make waves in the media. Furthermore, this is an opportunity to draw certain conclusions about those who are currently [...]
Read more5 major retail trends for 2019
By Ludivine Chotard
David Mingeon, CEO of Havas Paris, reported on the results of the Shopper Observer study in the opening session of Paris Retail Week. It’s an opportunity to learn more about consumer behaviour, expectations and needs and the major trends retailers will have to follow to stay on track. These 5 major retail trends for 2019 mark the beginning of the Smart Phygital era!
Learn more about cross-border ecommerce in our updated guide
1. From the buying journey [...] Read more
Do you already know our Resource Center?
