How to implement an e-commerce affiliate programme

By Amandine Dujardin

E-commerce: how to launch an affiliate programme

If implemented correctly, affiliate marketing can be a very profitable acquisition strategy. To do this, you’ll need to enter into partnerships with relevant affiliate sites who will feature your products on their sites. When someone orders on your site via an affiliate link, the affiliate will receive a commission from you.

Now that you understand the principle of this strategy, we explain the importance of affiliate marketing in e-commerce and how to implement it.

The role [...]

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E-commerce & augmented reality: the complete guide

By Amandine Dujardin

E-commerce and augmented reality: good practice

If you were around when the first mobile phones made their appearance, there’s a good chance that you might feel overwhelmed by artificial intelligence, virtual fitting and styling, augmented reality (AR), etc. Even if all these new technologies seem difficult to understand, they represent real business opportunities for e-tailers.

So, without delay, here’s how to make the most of augmented reality in e-commerce.

What is augmented reality?

Augmented reality is an emerging technology that changes the [...]

Developing your e-commerce site in Europe

By Amandine Dujardin

How to develop your e-commerce business in Europe

Europe is a huge hub for global e-commerce, alongside China and the US. In 2023, e-commerce in Europe saw an increase of 9% and in January 2024, an increase of 8% was recorded, compared to 2023. This trend is evidence of the power of e-commerce in the EU zone.

This begs the question: how can you develop your e-commerce business in Europe and conquer the continent?

1. Identifying European countries in which to do [...]

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Everything there is to know about e-commerce virtual try-on

By Amandine Dujardin

E-commerce Virtual Try-on: The Complete Guid

Who hasn’t dreamt of being able to try on a pair of shoes before ordering them? Good news: it’s now possible with e-commerce virtual try-on! Consumers seeking immersive experiences will be delighted to try out this technology on your site. So what exactly is virtual fitting and what tool do you need to be able to set it up on your online store?

What is e-commerce virtual try-on?

Virtual try-on is an innovative technology that enables internet [...]

Why you should translate your e-commerce website now

By Amandine Dujardin

Why you should translate your e-commerce website

You already sell your products online, so selling them internationally should be easy, right? That’s the idea, anyway. In practice, your website needs to be translated into different languages to reach those international audiences. Even though your website is technically accessible from all four corners of the world, it will not generate any sales if visitors cannot read the product information and sales pages.

Customer comprehension is obviously crucial, but there are actually several other [...]