How do customer reviews impact e-commerce?
By Amandine Dujardin
The impact of customer reviews in e-commerce
The e-commerce sector is continuing to expand, with increasing numbers of purchases every year. The European B2C e-commerce market was worth 718 billion euros in 2021, and this figure has been constantly growing since 2016! But as more online stores open, customers are finding it harder to choose between them. This is where customer reviews come in. In this post, we’ll consider the impact of customer reviews in e-commerce.
The role of customer reviews [...] Read more
Emails & e-commerce: the Complete Guide (2024)
By Amandine Dujardin
E-commerce: email marketing is essential in 2024
In 2024, email marketing will still be a key acquisition and conversion tool for e-commerce managers. This strategy allows you to reach your audience via an intimate, personalised channel. But its effectiveness is dependent on different factors: target segmentation, a clear framework, enriching content and well-practised implementation. Here’s how to make the most of the benefits of email marketing for your e-commerce business.
What is email marketing? The definition
Sending marketing emails is like having a [...]
Read moreTop 5 e-commerce platforms for beginners
By Amandine Dujardin
The top e-commerce platforms can be used to create an online store easily and at low cost. This is their main role. But with so many options on the market, it’s hard to choose which is right for you. To help, we’ve analysed the e-commerce platforms out there, their features, their pricing and what they excel at to draw up the list of the best e-commerce platforms for beginners in 2023!
Which criteria should you consider when choosing an e-commerce platform?
1. [...] Read more
Optimising your e-commerce site for m-commerce
By Amandine Dujardin
M-commerce: why is mobile optimisation important for e-commerce sites?
According to a 2022 Insider Intelligence report, m-commerce retail sales reached 359.32 billion dollars in 2021. And the experts believe this figure will double by 2025. With growth forecasts like this, it’s sensible to pull out all the stops to attract mobile buyers. After all, 35% of e-commerce turnover comes from mobile sales and, with 5G being rolled out, this percentage won’t be decreasing any time soon!
So, here is why [...]
Read moreE-commerce sites: how to attract Christmas traffic?
By Amandine Dujardin
How to attract traffic to your e-commerce site before Christmas
According to a study carried out in 2022 by Idéalo, the price comparison website, October is the best month to begin buying Christmas presents. And with good reason: prices are much better for consumers. A building set that costs €104 in October could cost €114 before Christmas.
For online store managers, there is not a minute to lose. Here’s how to attract traffic to your e-commerce site before Christmas!
6 tips [...] Read more
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