The growth of e-commerce in Europe continues unabated! During the last three years, a 9% increase has been recorded, and a look at this year’s early results shows that January was up +8% on 2023. But with more online shopping comes more parcels, more packaging, more pollution.

If implemented correctly, affiliate marketing can be a very profitable acquisition strategy. To do this, you’ll need to enter into partnerships with relevant affiliate sites who will feature your products on their sites. When someone orders on your site via an affiliate link, the affiliate will receive a commission from you.

Your customers are your most precious asset.

If you’re here, it’s probably because you want to look after them in order to build a stable income year after year.

If you were around when the first mobile phones made their appearance, there’s a good chance that you might feel overwhelmed by artificial intelligence, virtual fitting and styling, augmented reality (AR), etc. Even if all these new technologies seem difficult to understand, they represent real business opportunities for e-tailers.

Europe is a huge hub for global e-commerce, alongside China and the US. In 2023, e-commerce in Europe saw an increase of 9% and in January 2024, an increase of 8% was recorded, compared to 2023. This trend is evidence of the power of e-commerce in the EU zone.