AI, ChatGPT and translation: the complete guide
By Amandine Dujardin
How AI is revolutionising the translation sector
Artificial Intelligence (AI) has transformed a range of sectors, such as healthcare, recruitment, insurance and… translation. AI has made translating legal documents, websites, and user manuals much quicker. This access to AI is therefore good news for translators. However, there are risks involved in using AI in translation. Let’s take a look at them together!
AI-based machine translation tools
There are two kinds of AI-based machine translation tools:
neural machine translation (NMT) tools statistical machine translation (SMT) [...] Read more8 ways to promote your online store
By Amandine Dujardin
Working on your SEO (Search Engine Optimisation) strategy isn’t the only thing you can do to promote your online store. In this article, we’ll explain the best ways to attract people to your e-commerce site. Not only will we teach you how to generate traffic to your website, we’ll go through how to get the most from your acquisition channels.
1. Set up an email campaign strategy
Email marketing affects all stages of the client relationship: prospecting, conversion and retention. And this [...]
Read moreCan you sell abroad without translating your e-commerce site?
By Amandine Dujardin
Have you ever gone to another country (say, Hungary) without knowing the language (say, Hungarian)? Did you manage to communicate with the locals (in this case, the Hungarians)? You probably tried to speak slowly and clearly in English and/or use gestures to make yourself understood. And, while you can get by abroad using this approach, it is unpredictable and not always effective.
The same applies to your e-commerce site.
To sell abroad, you have to make sure your online store is easily [...]
Read moreHow to write an e-commerce business plan
By Amandine Dujardin
Been buying from famous e-commerce websites for years now? Think you’d be able to create a popular and profitable e-commerce site too? Before you get started, we suggest you write a business plan for your future e-commerce site. This strategic document will help you assess your financial situation and come up with a concrete action plan that will conquer the e-commerce market! 🚀
What is an e-commerce business plan?
A Harvard Business Review study showed that entrepreneurs who write a [...]
Read moreHyperlocal marketing: 5 strategies to employ
By Amandine Dujardin
Do you want to attract as many people as possible to your physical store (clothing store, household electricals shop, restaurant, hairdressing salon, etc.)? Local marketing is just what you need to achieve this. With local marketing, consumers will be able to find you by entering their search term followed by the words “near me” or “nearby”. In this post, we will define hyperlocal marketing, its challenges and the five strategies that need to be implemented.
What is hyperlocal marketing?
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