7 Elements you need to optimise your e-commerce website management
By Emmanuel de Saint Jean
All e-commerce sites try to attract as many visitors as possible and convert them into buyers. To achieve good results, a website’s interface needs to be user-friendly and responsive – prospects will only buy from your site if their user experience is positive. Here are the seven elements you need for a successful e-commerce website that will give you repeat clients
A comprehensive search engine
A system with a search bar will help clients. To give visitors a good experience, invest in [...]
Read moreHow to find the right keywords for different countries
By Amandine Dujardin
As we explained in our article about the unique features of web translation, an English person may well use different keywords in an online search compared to, say, a German speaker. This is why businesses have everything to gain from finding the right keywords for different countries. Use the same terms as users do, and you’re ten times more likely to appear at the top of search engine results pages. Want to know more? Then keep reading…
Why identify keywords for [...] Read more
Why isn’t Google Translate SEO-friendly?
By Amandine Dujardin
Only humans are capable of writing web content. Despite the impressive advances made by new technology, it’s not yet ready to replace us in this area. When it comes to translating a blog post, it’s not enough to use Google Translate, Reverso or DeepL if you want to rank high on SERPs (Search Engine Results Pages). Keywords, logical connectors and all the specifics of the target language must be considered.
In this post, we’ll explain why using Google Translate can adversely [...]
Read moreHow to attract traffic to your website: Four cost-free methods
By Emmanuel de Saint Jean
Your sales conversion rate is proportional to the traffic generated to your online store.
Web traffic impacts the turnover generated by your e-business in the same way that physical location is key in attracting customers for bricks-and-mortar shops.
There are certain cost-free methods you can use to boost traffic to your online shop for free. Here are four tried-and-tested ways of attracting prospects:
1. Content marketing:
Content marketing is a powerful way of generating traffic to your online store. It consists of creating high-quality [...]
Read moreHow To Translate a Shopify store with Langshop and TextMaster
By Steffy Zameo
What is LangShop?
LangShop is an app for translating Shopify stores. Its main feature is fast automatic translation using several translation drivers. The app supports 241 languages and allows automatic translation for most of these languages. It also has different features for localizing and optimizing websites for international SEO.
Automatic translation is fast and allows a large amount of content to be translated in a short time. However, it’s not perfect and can’t be compared with professional translation work. Consequently, some [...]
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