If you were around when the first mobile phones made their appearance, there’s a good chance that you might feel overwhelmed by artificial intelligence, virtual fitting and styling, augmented reality (AR), etc. Even if all these new technologies seem difficult to understand, they represent real business opportunities for e-tailers.

Europe is a huge hub for global e-commerce, alongside China and the US. In 2023, e-commerce in Europe saw an increase of 9% and in January 2024, an increase of 8% was recorded, compared to 2023. This trend is evidence of the power of e-commerce in the EU zone.

According to forecasts made by Statista, online sales will reach 1.1 trillion dollars in the US by 2029. A new record! But as e-commerce expands and grows, so does packaging. “So many deliveries, this must impact pollution…” – consumers are well aware of the harmful impact of e-commerce on our planet. To reassure visitors to your website, here are nine strategies to make your business more eco-friendly! 🌱

Who hasn’t dreamt of being able to try on a pair of shoes before ordering them? Good news: it’s now possible with e-commerce virtual try-on! Consumers seeking immersive experiences will be delighted to try out this technology on your site. So what exactly is virtual fitting and what tool do you need to be able to set it up on your online store?

You already sell your products online, so selling them internationally should be easy, right? That’s the idea, anyway. In practice, your website needs to be translated into different languages to reach those international audiences. Even though your website is technically accessible from all four corners of the world, it will not generate any sales if visitors cannot read the product information and sales pages.