Creating content shouldn’t be just high-quality, but it should also be able to convert users into paying customers. High-quality content should provide readers with valuable information, incentives, and other goodies.

With a population of more than 1.36 billion people and just over 450 million internet users in 2021, this huge South-Asian country entered the e-commerce sector rather late in the day.

This is a guest article by Sandra May, Legal Content Team leader at the Händlerbund, on the topic of eCommerce law in 2021.

Sports brands create a range of sporting goods, including shoes, socks, clothing, gloves and bags. These big specialist companies (like giants Nike, Decathlon and Adidas) show their ingenuity day in, day out as they aim to design high-performance goods that really work for the many sportspeople who use them.

Currently, at the time of this article being written, there are around three billion active social media users. Businesses need to have a social media presence these days, as it’s not only a good way to market, but also builds trust with the user. Something that businesses fail to consider though, is that those billions of people active on social media speak many different languages. The potential for outreach of a multilingual social media presence is enormous, but unfortunately most businesses think using only one is enough!