Working on your SEO (Search Engine Optimisation) strategy isn’t the only thing you can do to promote your online store. In this article, we’ll explain the best ways to attract people to your e-commerce site. Not only will we teach you how to generate traffic to your website, we’ll go through how to get the most from your acquisition channels.
1. Set up an email campaign strategy
Email marketing affects all stages of the client relationship: prospecting, conversion and retention. And this marketing technique has proved its worth! 80% of marketers say an email campaign is the best acquisition and retention channel.
To collect as many email addresses as possible, you can:
- Offer a discount in exchange for an email address (e.g., 10% off their first order)
- Exchange webinars, case studies or white papers (known as “lead magnets”) for email addresses
- Talk about your newsletter on social media and blog posts and suggest readers subscribe to your updates
- Add a sign-up form to your website (either at the bottom of the page or in a sidebar)
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To eliminate incorrect or non-existent addresses, we advise you to use a tool like NeverBounce, ZeroBounce or XVerify.
2. Consolidate your social media presence
If you already have a solid social media presence, it’s time to be even more active. Posting more often will affect the number of visits to your e-commerce site. The more content you post on social media, (LinkedIn, Instagram and/or Facebook) the higher your chances of attracting visitors to your online store.
Here are some examples of content you could post on social media:
- Short snappy videos
- Infographics
- Podcasts
- Interviews (with influencers in your sector)
- Competitions
- Quotations
- Tips & tricks
- Photos and/or information about your products
- Blog post marketing
- Behind-the-scenes posts
- Customer reviews
- The latest news in your sector
- Job ads
All these posts will create engagement among your subscribers and boost your chances of seeing your traffic skyrocket! 📈
3. Publish blog posts
To promote your blog posts and spread the word about your online store, you need to write more. Content creation is an excellent way to attract traffic to your site and provide consumers with useful information.
To convert as many readers as possible into clients, write blog posts related to what you do (or they can be unrelated) and adapt the CTAs (Calls To Action) to the target. For example, our blog post “8 good reasons to translate your e-commerce site” targets people with an immediate need. Naturally, our CTA at the end sends readers to our homepage.
4. Set up Google Ads campaigns
There’s nothing better than paid SEA (Search Engine Advertising) to support your SEO efforts. With Google Ads campaigns, your online store will appear at the top of SERPs (Search Engine Results Pages). And this will soon convert users into leads and clients.
Here is what you need to do to set up a Google Ads campaign:
- Create a list of relevant keywords (perfectly tailored to the target country)
- Decide the campaign goal
- Set up a new campaign using Google Ads (languages, regions, devices, auctions, budget, advanced settings)
- Track campaign conversions (and user behaviour)
5. Advertise using Instagram Stories
Using Instagram Stories for publicity is an effective way to promote your online store. 33% of the most-viewed Stories are posted by brands or companies. There are three kinds of Instagram Stories you can use for adverts:
- Photo Stories
- Video Stories
- Carousel Stories (maximum of four successive images)
The advantage of videos is that they keep users’ attention for five times longer than images.
But, unlike SEO, Instagram Ads come at a cost. The cost per click goes from €0.56 to €0.72 and the cost per impression can reach €6. This means it’s important to know what the costs are before you take the plunge.
6. Try influencer marketing
Heard of influencer marketing?
According to the 2022 Reech study on influencer marketing, 74% of brands have run at least one influencer campaign in the past two years.
This is no surprise: influencers are playing an ever-increasing role across all sectors (fashion, environment, hi-tech, etc.).
To promote your online store, influences can post on their social media accounts. Their praise for your products encourages their subscribers to visit your e-commerce site and buy the same thing as their idol.
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Make sure your chosen influencers are followed by your target audience and find out how well their previous collaborations have performed. You can use an influencer marketing agency to be sure you’re choosing wisely.
7. Translate your e-commerce site
If you want to attract more visitors to your website, you need to look beyond your borders. In fact, it’s impossible to sell internationally without translating your website. Professional translations of your product information and sales pages will increase your e-commerce site’s online visibility.
No longer will you just appear in your own country’s search engine results, but also in Germany, Spain, or wherever else you want to be.
8. Try conversational marketing
The last idea in this list of ways to promote your online store is conversational marketing. This marketing tool allows you to interact with visitors. The conversation is spontaneous and the responses, personalised.
Although it’s primarily a sales tool, conversational marketing will make your company seem more human. As a bonus, it will increase your ROI, your customer loyalty rate and your turnover.
Here are some examples of conversational marketing you can do:
- Be available on Facebook Messenger, Instagram and WhatsApp
- Add a live chat feature to your online store
- Text your clients
- Develop a chatbot available via voice assistants
- Have multiple contact points
How to promote your online store: a summary
It’s hard to stand out from the competition online. Fortunately, there are various solutions you can use to promote your online store:
- Email campaigns
- Social media
- Blog posts
- Google Ads campaigns
- Instagram advertising
- Influencers
- Translating your store into foreign languages
- Conversational marketing
Did number seven catch your eye? Then have our seasoned translators translate your e-commerce site.
