Your sales conversion rate is proportional to the traffic generated to your online store.
Web traffic impacts the turnover generated by your e-business in the same way that physical location is key in attracting customers for bricks-and-mortar shops.
There are certain cost-free methods you can use to boost traffic to your online shop for free. Here are four tried-and-tested ways of attracting prospects:
1. Content marketing:
Content marketing is a powerful way of generating traffic to your online store. It consists of creating high-quality content designed to build trust and confidence, boost the brand’s reputation, and establish your brand as a market leader.
If you play the role of an advisor as well as that of a seller, not only will you attract traffic to your site, but you’ll also improve your chances of converting that traffic into sales!
Though content marketing is a huge topic in itself, here are the key basics you need to know.
Many customers are looking for more than just a product: they want advice and guidance to help them resolve a problem or issue they’re encountering.
Though a product may be all they need to help them ease their woes in some cases, they’ll be more likely to choose your particular product if you solve the first stage of their problem for them through the use of high-quality content.
Search for keywords relevant to your products and create blog articles about them.
2. Optimise your online shop in terms of SEO and keywords:
This is where your search for appropriate keywords really counts. Your e-commerce website must be optimised for the right keywords, as this helps ensure its SEO success. These are the same keywords for which you’ll also create content and Pinterest pins (cf. the third method).
This means that you’ll need to ensure your images, product descriptions and “alt” tags use the right keywords. There are also other technical aspects of search engine optimisation that you’ll need to get right on your website.
This work of researching and adapting your content is at the very core of what we do: https://www.textmaster.com/online-translation-platform/
3. Marketing on Pinterest:
Pinterest acts more like a search engine than a social media platform, and the kinds of people who do searches on it generally tend to have considerable spending power!
As a platform, Pinterest is an ideal place to present your products, with its pins providing a great way of attracting traffic to your site. The pins, in fact, work in the same way as links to your website. Users find you via keywords and then access your resources to find out more. With 454 million active users per month in the first quarter of 2021 (according to a study carried out by Wizishop), you’ll be able to attract a large audience.
The very first thing you need to do is join relevant group boards. Group boards have multiple contributors who can add pins, which means you can use the followers and traffic sources of other users to attract attention to your own pins.
You can also create your own boards in your profile. Each board must have at least ten pins, though be careful to add pins to each board in a coherent way if you want to continue attracting traffic.
Make sure you use relevant keywords that your audience is likely to search for in your descriptions for each board and each pin.
4. Marketing on Instagram:
Instagram is a powerful social media platform for online retail brands.
This is all the more true when you take into account the new shopping tab that was introduced last year.
Instagram users can now purchase products on the platform itself.
Your profile is the only point of contact in which people can click on your website. Users with fewer than 10,000 followers cannot add links to their Instagram Stories, which means that if you are a new brand, you only have a single authorised link in your profile.
A properly optimised profile should feature the following:
Relevant keywords to help you appear in search results, a decent amount of relevant emojis, a link, and a call to action.
Don’t forget to place a call to action in each article and to reply to every comment you receive.
Conclusion
Directly targeting your e-commerce prospects does not necessarily mean investing in paid advertising. There is a range of often badly exploited traffic sources you can use to attract qualified traffic to your online shop. This is the case with several of the platforms your prospects are likely in the habit of using.
If you use the right tools to attract qualified traffic, your customer acquisition cost will decrease significantly, and you’ll increase your profitability in proportion.
