Digital marketing: 10 essential tools in 2023

If you want to keep your competitive edge in the marketing sector today, you have no choice but to surround yourself with experienced people and use high-quality software and apps. If these are your current objectives, read on. Here are the 10 best digital marketing tools of the moment. Which one is your favourite?

1. TextMaster

TextMaster is more than a digital marketing tool, it is a global SaaS translation solution. What does this mean? Quite simply, it means that TextMaster combines the power of state-of-the art technology with the expertise of highly-qualified translators.

Recognised by more than 10,000 clients in Europe, TextMaster should ring a bell in your mind when it comes to translating a website, a document, a blog article, or other materials.

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You may think that ChatGPT can help you translate your website, but be careful: AI is not always adapted to your target market, nor to the specificities of web translation.

2. MailChimp

Do you want to create appealing emails to reflect your brand? Design attractive landing pages that will draw in your clients? Consolidate your multi-channel campaigns in a few clicks? All this functionality is available with MailChimp!

Founded in 2001 in Atlanta, this all-in-one marketing platform is, without a doubt, one of the best marketing tools of the century. Whether you’re a novice or an experienced marketeer, you can customise and automate your marketing messages in just a few seconds using this website.

3. SEMrush

SEMrush makes online marketing easy. This keyword analysis tool is useful for finding relevant keywords by country and tracking their performance, month after month.

The tool is simple to use.

All you need is a domain name or a URL to access considerable information about your site or even a competitor’s site:

• number of sessions
• volume of traffic
• geographic distribution
• “the cost of the traffic” generated by the SEO
• the highest performing digital marketing channels
• bounce rate, etc.

What’s more, SEMrush goes even further than simple analysis. This tracking and management tool is capable of carrying out an in-depth analysis of the competition.

There’s no better way to put together a business plan for your online business and boost your website’s performance on an ongoing basis!

4. Google Ads

It needs no introduction, and yet… Google Ads absolutely must feature in any list of the best current digital marketing tools.

This multi-functional tool can be used to:

• create, organise and manage your advertising campaigns
• disseminate your ads to a targeted audience (according to geographic area, gender, age, etc.)
• maximise your chances of conversion
• benefit from remarketing functionality
• generate detailed reports on the performance of your marketing actions
• and much more!

For information, remarketing consists of re-targeting someone who has already had contact with your offering or your website. This is a very useful way of encouraging customers to take action!

5. Google Analytics

A close cousin of Google Ads, Google Analytics serves to track and analyse users’ online behaviour.

Let’s say you want to find out how many visits your website has had over the past 30 days. You’ll find this information on Google Analytics.

This free tool is easy to use: you just need to connect your website to Google Analytics.

Here are the steps to follow:

1. go to Google Analytics
2. click on “Admin”
3. in the account column, select “create an account”
4. choose “website” or “mobile app” (depending on the interface type)
5. complete the account name, the website or app name and the site URL under “account configuration”

6. Canva Pro

When it comes to creativity, Canva is an essential tool for all those who work in marketing. Accessible even for complete beginners, this graphic design tool is collaborative. You can share your designs with your team members, and they can make changes directly in the interface or add comments to the file.

A helpful tip: thanks to the “visual identity” option in Canva Pro, you can configure and save your brand fonts, colours and logo. You’ll then be able to create corporate visuals in the blink of an eye, in any medium.

7. Notion

Why does everyone use Notion?

It’s obvious: Notion is both a project management and a note-taking tool.

You can create projects, share them with your colleagues, drag and drop elements to reorganise them, set reminders, check the progress of projects, etc.

This customisable tool represents a single, hyper-comprehensive database, which is a boon when working with various clients, partners, teams, etc.

In fact, Notion can even act as a cutting-edge CRM. You can create databases to centralise:

• client management (pricing, expectations, past and future projects)
• the tracking of sales opportunities
• invoicing (estimates/bills), etc.

You can then connect your databases to each other to gain a 360° view of your company’s marketing and sales objectives.

8. Slack

Used daily by more than 10 million active users worldwide, Slack is indispensable. This tool dedicated to team communication, will facilitate discussions between the marketing team and the other players in the company, helping to bring project management up a notch, along with company performance.

Here are 3 reasons to use Slack:

• this is a 3-in-1 tool (communication, archiving and content retrieval)
• this marketing tool is available on tablet, computer and smartphone (you will therefore gain in mobility and speed of execution)
• a free version is available

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Note that it is easy to connect Notion to Slack.

9. Hootsuite

We continue our list of the best online marketing tools with Hootsuite. In practical terms, this software is used to schedule posts on social media.

By posting to several channels at the same time, you will save time and can focus your attention on other tasks.

But that’s not all! Thanks to its ability to track keywords and hashtags, Hootsuite will help you to further develop your presence on social media.

10. ActiveCampaign

ActiveCampaign is a smart CRM and a platform for automating marketing emails. This high-quality tool offers powerful functionality, designed to create meaningful links with your clients.

Here are just some of the things it can do:

• provide access to pre-designed email campaign templates
• allow simplified creation of email campaigns
• manage clients (reminders, sales proposals, canvassing)
• A/B testing
• form creation
• provide access to 150 integrations (including WordPress, Stripe and Shopify)

Recap of the best marketing tools in 2023

So, now you know all about the best digital marketing tools of the moment:

1. TextMaster
2. Mailchimp
3. SEMrush
4. Google Ads
5. Google Analytics
6. Canva Pro
7. Notion
8. Slack
9. Hootsuite
10. ActiveCampaign

To find out more, we recommend our guide on e-marketing trends.