5 mistakes to avoid when expanding internationally
By Amandine Dujardin
International expansion: five common mistakes to avoid
International expansion can bring countless benefits to your business. It can be one of your most profitable undertakings, bringing increased revenue and new customers. However, proper planning and understanding local habits are crucial to avoid setting off on the wrong foot.
This guide highlights the five most common mistakes businesses make during an international expansion. All you have to do is avoid them.
1. International expansion for the wrong reasons
Some companies expand internationally on impulse or [...]
Read moreAutomating your web page translation: a guide
By Amandine Dujardin
How to automate web page translation
The first step in launching cross border e-commerce is translating your website into different languages. In fact, research shows that 65% of web users prefer reading content in their native language rather than a foreign language. But here’s the thing: for e-commerce site managers, translating web pages involves a cost in terms of time and money. Fortunately, it is possible to save time by automating the translation of your website. We explain how!
Choose [...] Read more
How can online chat boost your online retail sales?
By Amandine Dujardin
Online retail: How can online chat boost your sales?
Online chat is revolutionising the way retailers engage with their customers and drive sales. According to a US study, 79% of companies say that setting up an online chat has had a positive effect on their sales figures and customer loyalty. But why does this tool make such a difference? Find out more in this article!
The benefits of live chat for online retailers
1. Real-time internet user engagement
An online chat can boost [...]
Read moreOnline retail versus physical stores: which is better for the environment?
By Amandine Dujardin
Online retail versus physical stores: which is more harmful to the environment?
In 2023, global online retail sales reached approximately $5.8 trillion according to Statista. Now that’s a staggering figure! So it makes a lot of sense to think about the environmental aspect of online transactions. Are online stores more harmful to the environment than physical shops? Or is it the other way round? And how can we become more responsible consumers? Let’s find out the answers together.
What are the [...] Read more
The functionality and benefits of 3D Secure Protocol
By Amandine Dujardin
3D Secure Protocol: functionality and benefits for e-commerce
Unfortunately, online purchases are at risk of potential fraud attempts. There are many types of fraud: phishing, skimming, identity theft, compromised business emails, etc., and protecting consumers online is becoming increasingly difficult.
Fortunately, there are preventive measures to protect your e-commerce site and your customers. And 3D Secure Protocol is one of them.
What does it involve and what are the benefits? This guide tells you all you need to know!
What is 3D Secure [...] Read more
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