Definition and challenges of company culture
Are you in charge of a company and keen to attract top talent? If the answer’s “yes”, then you must have a clearly-defined company culture. It will help you stand out from the competition, make your company easily identifiable, and strengthen your employees’ sense of belonging. Let’s start with the definition, challenges and essentials of a first-rate company culture!
Companies sometimes overlook company culture which corresponds to the values, beliefs and behaviours shared [...]
Read moreSix key-points to note when tracking the behaviour of visitors to your site
When managing a website, especially an e-commerce store, it is crucial to analyse the behaviour of Internet users. Where do they come from? How long do they stay? Where do they go? What do they do? How can you keep their attention longer? And how can you optimise the customer journey? If you consider these issues important, we definitely recommend that you read this article.
Expanding your business internationally: five business failures abroad
Nike, Coca-Cola, Netflix, Apple, Ikea and more. It’s not difficult to find examples of successful international business expansions. Just think of the products everyone wears, eats or uses. On the other hand, some companies have flopped in their attempts to set up abroad. And it’s these failed attempts we’re going to look at here.
Here are five examples of international business expansion failures and the reasons why the development of these companies into [...]
Read moreE-commerce is evolving faster than ever and the rules of the game are changing with AI, internationalisation, a Customer Centric approach, Social Commerce, and more. You have to keep up! TextMaster and Acolad have carried out an exhaustive study on the future of e-commerce. From personalisation through AI, to sustainable development and breaking into new markets, this report is your roadmap to success in this rapidly changing [...]
Read moreInternational expansion: five common mistakes to avoid
International expansion can bring countless benefits to your business. It can be one of your most profitable undertakings, bringing increased revenue and new customers. However, proper planning and understanding local habits are crucial to avoid setting off on the wrong foot.
This guide highlights the five most common mistakes businesses make during an international expansion. All you have to do is avoid them.
Some companies expand internationally on impulse or [...]
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