E-tail Product Launch: Our Comprehensive Guide (2025)
By Amandine Dujardin
The golden rules for a successful e-tail product launch in 2025
The big day has arrived! It’s a wrap; the research, sampling, testing, and product design are done and dusted. It’s now behind you, and you’re finally ready to launch your e-tail product.
But it’s not all plain sailing — it’s crunch time with no room for error. One tiny slip-up, and despite your hard work, your new product will go unnoticed.
You’ll need to develop a solid launch strategy for your e-tail [...]
Read more13 key global e-commerce stats every e-tailer should know
By Amandine Dujardin
E-commerce across the globe: 13 insightful stats for 2025
If becoming a leading global e-tailer tops your list, you’ll need to know exactly how it works. Why do customers choose one product over another? When customers need help, what’s their preferred method? What recent big changes have impacted e-commerce? We have compiled 13 key global e-tail statistics to help you conquer 2025. These should help you fine-tune your business strategy and boost your sales.
By 2029, the world will have 3.9 billion [...] Read more
2025 e-commerce calendar: key dates and events
By Amandine Dujardin
2025 e-commerce Calendar: Key dates for your diary!
Every calendar year is dotted with dates when companies can boost their e-sales. To help you keep on top of these spikes in sales and plan your e-shop inventory, we’ve got a little gift for you. Here’s a month-by-month list of the key 2025 e-commerce dates. Can’t wait to woo your customers with amazing discounts and bumper sales? Get those pens ready!
Key e-commerce dates in January 2025
January: start of the winter sales
European [...]
Read moreManaging a multicultural team: The A-Z Guide
By Amandine Dujardin
How do you manage a multicultural team? (the 2025 guide)
Multicultural teams can be a real company asset. They’ll adapt a marketing campaign to each customer’s culture, know which products will work in which country, and use the right wordplay when targeting a particular nationality. However, handling a multicultural team can also be challenging for management. Let’s examine these challenges and look at ways to overcome them.
We’ll cover various issues in this article before providing some tips, so you can manage [...]
Read moreCompany culture: definition, challenges & best practices
By Amandine Dujardin
Definition and challenges of company culture
Are you in charge of a company and keen to attract top talent? If the answer’s “yes”, then you must have a clearly-defined company culture. It will help you stand out from the competition, make your company easily identifiable, and strengthen your employees’ sense of belonging. Let’s start with the definition, challenges and essentials of a first-rate company culture!
What is company culture?
Companies sometimes overlook company culture which corresponds to the values, beliefs and behaviours shared [...]
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