5 mistakes to avoid when expanding internationally

By Amandine Dujardin

International expansion: five common mistakes to avoid

International expansion can bring countless benefits to your business. It can be one of your most profitable undertakings, bringing increased revenue and new customers. However, proper planning and understanding local habits are crucial to avoid setting off on the wrong foot.

This guide highlights the five most common mistakes businesses make during an international expansion. All you have to do is avoid them.

1. International expansion for the wrong reasons

Some companies expand internationally on impulse or [...]

Automating your web page translation: a guide

By Amandine Dujardin

How to automate web page translation

The first step in launching cross border e-commerce is translating your website into different languages. In fact, research shows that 65% of web users prefer reading content in their native language rather than a foreign language. But here’s the thing: for e-commerce site managers, translating web pages involves a cost in terms of time and money. Fortunately, it is possible to save time by automating the translation of your website. We explain how!  

Choose [...]

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The history and development of e-commerce worldwide

By Amandine Dujardin

The history of e-commerce: context, beginnings and evolution

We may feel like we have a complete understanding of e-commerce,  however, the history of this technological revolution is much richer and more complex than you might imagine. In this article, we’re offering you the chance to travel through time to discover the beginnings of e-commerce, its development and what can we expect next.  

When did e-commerce begin? (beginnings)

The story of e-commerce began in the 1970s, well before the arrival of the Internet as [...]

How can online chat boost your online retail sales?

By Amandine Dujardin

Online retail: How can online chat boost your sales?

Online chat is revolutionising the way retailers engage with their customers and drive sales. According to a US study, 79% of companies say that setting up an online chat has had a positive effect on their sales figures and customer loyalty. But why does this tool make such a difference? Find out more in this article!  

The benefits of live chat for online retailers

1. Real-time internet user engagement

An online chat can boost [...]

Online retail versus physical stores: which is better for the environment?

By Amandine Dujardin

Online retail versus physical stores: which is more harmful to the environment?

In 2023, global online retail sales reached approximately $5.8 trillion according to Statista. Now that’s a staggering figure! So it makes a lot of sense to think about the environmental aspect of online transactions. Are online stores more harmful to the environment than physical shops? Or is it the other way round? And how can we become more responsible consumers? Let’s find out the answers together.

What are the [...]

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