5 failures when expanding a company abroad
By Amandine Dujardin
Expanding your business internationally: five business failures abroad
Nike, Coca-Cola, Netflix, Apple, Ikea and more. It’s not difficult to find examples of successful international business expansions. Just think of the products everyone wears, eats or uses. On the other hand, some companies have flopped in their attempts to set up abroad. And it’s these failed attempts we’re going to look at here.
Here are five examples of international business expansion failures and the reasons why the development of these companies into [...]
Read moreThe future of e-commerce explained [Study by TextMaster x Acolad]
By Amandine Dujardin
What will e-commerce of the future look like? [A study by TextMaster x Acolad]
E-commerce is evolving faster than ever and the rules of the game are changing with AI, internationalisation, a Customer Centric approach, Social Commerce, and more. You have to keep up! TextMaster and Acolad have carried out an exhaustive study on the future of e-commerce. From personalisation through AI, to sustainable development and breaking into new markets, this report is your roadmap to success in this rapidly changing [...]
Read more5 mistakes to avoid when expanding internationally
By Amandine Dujardin
International expansion: five common mistakes to avoid
International expansion can bring countless benefits to your business. It can be one of your most profitable undertakings, bringing increased revenue and new customers. However, proper planning and understanding local habits are crucial to avoid setting off on the wrong foot.
This guide highlights the five most common mistakes businesses make during an international expansion. All you have to do is avoid them.
1. International expansion for the wrong reasons
Some companies expand internationally on impulse or [...]
Read moreOnline retail versus physical stores: which is better for the environment?
By Amandine Dujardin
Online retail versus physical stores: which is more harmful to the environment?
In 2023, global online retail sales reached approximately $5.8 trillion according to Statista. Now that’s a staggering figure! So it makes a lot of sense to think about the environmental aspect of online transactions. Are online stores more harmful to the environment than physical shops? Or is it the other way round? And how can we become more responsible consumers? Let’s find out the answers together.
What are the [...] Read more
Focus on the environmental impact of e-commerce
By Amandine Dujardin
What environmental impact does e-commerce have?
The growth of e-commerce in Europe continues unabated! During the last three years, a 9% increase has been recorded, and a look at this year’s early results shows that January was up +8% on 2023. But with more online shopping comes more parcels, more packaging, more pollution.
So as e-commerce experts, we did some research to analyse the real environmental impact of e-commerce.
What are the environmental impacts of [...] Read more
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