Company culture: definition, challenges & best practices
By Amandine Dujardin
Definition and challenges of company culture
Are you in charge of a company and keen to attract top talent? If the answer’s “yes”, then you must have a clearly-defined company culture. It will help you stand out from the competition, make your company easily identifiable, and strengthen your employees’ sense of belonging. Let’s start with the definition, challenges and essentials of a first-rate company culture!
What is company culture?
Companies sometimes overlook company culture which corresponds to the values, beliefs and behaviours shared [...]
Read moreHow to track the behaviour of internet users on your site
By Amandine Dujardin
Six key-points to note when tracking the behaviour of visitors to your site
When managing a website, especially an e-commerce store, it is crucial to analyse the behaviour of Internet users. Where do they come from? How long do they stay? Where do they go? What do they do? How can you keep their attention longer? And how can you optimise the customer journey? If you consider these issues important, we definitely recommend that you read this article.
Why is it [...] Read more
The future of e-commerce explained [Study by TextMaster x Acolad]
By Amandine Dujardin
What will e-commerce of the future look like? [A study by TextMaster x Acolad]
E-commerce is evolving faster than ever and the rules of the game are changing with AI, internationalisation, a Customer Centric approach, Social Commerce, and more. You have to keep up! TextMaster and Acolad have carried out an exhaustive study on the future of e-commerce. From personalisation through AI, to sustainable development and breaking into new markets, this report is your roadmap to success in this rapidly changing [...]
Read moreHow can online chat boost your online retail sales?
By Amandine Dujardin
Online retail: How can online chat boost your sales?
Online chat is revolutionising the way retailers engage with their customers and drive sales. According to a US study, 79% of companies say that setting up an online chat has had a positive effect on their sales figures and customer loyalty. But why does this tool make such a difference? Find out more in this article!
The benefits of live chat for online retailers
1. Real-time internet user engagement
An online chat can boost [...]
Read moreOnline retail versus physical stores: which is better for the environment?
By Amandine Dujardin
Online retail versus physical stores: which is more harmful to the environment?
In 2023, global online retail sales reached approximately $5.8 trillion according to Statista. Now that’s a staggering figure! So it makes a lot of sense to think about the environmental aspect of online transactions. Are online stores more harmful to the environment than physical shops? Or is it the other way round? And how can we become more responsible consumers? Let’s find out the answers together.
What are the [...] Read more
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