Multicultural teams can be a real company asset. They’ll adapt a marketing campaign to each customer’s culture, know which products will work in which country, and use the right wordplay when targeting a particular nationality. However, handling a multicultural team can also be challenging for management. Let’s examine these challenges and look at ways to overcome them.

Are you in charge of a company and keen to attract top talent? If the answer’s “yes”, then you must have a clearly-defined company culture. It will help you stand out from the competition, make your company easily identifiable, and strengthen your employees’ sense of belonging. Let’s start with the definition, challenges and essentials of a first-rate company culture!

When managing a website, especially an e-commerce store, it is crucial to analyse the behaviour of Internet users. Where do they come from? How long do they stay? Where do they go? What do they do? How can you keep their attention longer? And how can you optimise the customer journey? If you consider these issues important, we definitely recommend that you read this article.

Nike, Coca-Cola, Netflix, Apple, Ikea and more. It’s not difficult to find examples of successful international business expansions. Just think of the products everyone wears, eats or uses. On the other hand, some companies have flopped in their attempts to set up abroad. And it’s these failed attempts we’re going to look at here.

E-commerce is evolving faster than ever and the rules of the game are changing with AI, internationalisation, a Customer Centric approach, Social Commerce, and more. You have to keep up! TextMaster and Acolad have carried out an exhaustive study on the future of e-commerce. From personalisation through AI, to sustainable development and breaking into new markets, this report is your roadmap to success in this rapidly changing sector.